Desire For Data
De Neil Beloufa
The most poignant work was the final piece, Data for Desire (2014). Where international artists pass through Banff´s transient and resort-like community with the same frequency as those in town for a snowboarding stint, Beloufa adroitly cross-pollinates two social scenes in one film, the first presenting a group of local hospitality workers entrenched in classic Banff escapades, and the second presenting an elite group of young French mathematicians. Beloufa films the flirtations and social nuances of the Banff visitors in a documentary style as they chug beers around a barbeque. He then films French students analyze and statistically estimate the probabilities of hookups between them, as if they were wildlife. As the master puppeteer, the artist manages to equalize the class differences and settings of the two groups, inviting its viewers to perceive attraction and rejection equally in both tests, while effecting an uncanny portrait of current-day "Banff Life," an impressive portrait for an outsider.